Fytted AI-Powered Fashion Revolution
Transform online shopping with personalized clothing recommendations and virtual try-ons. Get precise body measurements and styling advice powered by advanced AI.
From Returns Pile to AI Innovation
Fytted was born from personal frustration. Co-founders Olivia Dicopoulos and Greg Auerbach were tired of the endless cycle of ordering, trying on, and returning ill-fitting clothes from online shopping.
Combining Olivia's deep fashion industry expertise with Greg's cutting-edge AI and 11 years of engineering background, they set out to solve one of e-commerce's biggest challenges: How do you know if something will fit before you buy it?
"We believe everyone deserves clothes that truly fit. Our mission is to make finding the right size as effortless as choosing a color."
Founded in 2024
LA Headquarters + Global Team
Your Personal Virtual Fitting Room
Try on clothes from over 600 brands digitally. See exactly how they'll look and fit on your unique body.
AI-Driven Measurements
Our advanced AI analyzes over 50 body measurements from a simple phone scan, ensuring accuracy that rivals professional tailoring.
- 0.5-1.0 cm accuracy
- Works with any smartphone
- Results in 30 seconds
600+ Brand Coverage
From Free People to Lululemon, J.Crew to emerging designers – get accurate sizing for all your favorite brands in one place.
Personalized Styling
Discover your body shape, ideal color palette, and even find your celebrity style twin. Get recommendations tailored to enhance your unique features.
Fashion That Fits People & Planet
By improving fit accuracy, we're not just enhancing shopping experiences – we're reducing waste and building a more sustainable fashion future.
Our Commitment to Sustainability
Every return prevented saves approximately 1.5 kg of CO2 emissions. With millions of transactions, Fytted is making a measurable difference in fashion's environmental footprint.
- Reduce overproduction through better demand forecasting
- Enable inclusive sizing for all body types
- Partner with brands committed to ethical practices
30M kg
CO2 saved annually
Ready to Find Your Perfect Fit?
Join millions of shoppers who've discovered the joy of clothes that actually fit. Available on all platforms with flexible subscription options.
Are You a Fashion Brand?
Join 600+ brands already using Fytted to reduce returns, increase conversions, and delight customers with perfect fit.