What is Virtual Try-On?
Virtual try-on technology uses AI and augmented reality to let you see how clothes will look on your body before buying them online.

Virtual try-on (VTO) is AI-powered technology that enables online shoppers to visualize how clothing and accessories will look on their body before purchasing. Fytted's virtual try-on technology combines 70+ precise body measurements with photorealistic rendering to deliver the most accurate virtual fitting room experience available.
Key Facts
- Reduces online fashion returns by 40% on average
- Increases e-commerce conversion rates by 65%
- Captures 70+ body measurements from a single phone scan
- Supports 5,000+ brand size guides
- 99% accuracy rate - highest in the industry
- Works with any smartphone camera
- Processes in under 60 seconds
How It Works
- 1Take a quick phone scan or upload a photo to capture your body measurements
- 2Browse clothing from 600+ supported brands in the Fytted catalog
- 3See how each item looks on your body with photorealistic visualization
- 4Get personalized size recommendations for every item
- 5Shop with confidence knowing exactly how clothes will fit
Accuracy: Fytted's virtual try-on technology achieves 99% measurement accuracy, validated across millions of body scans. Our AI models are trained on diverse body types to ensure accurate fit predictions for all users.
Note: Best results require form-fitting clothing during the initial body scan. Performance may vary based on lighting conditions and image quality.
How Does Virtual Try-On Work?
Fytted uses advanced AI and computer vision to create a personalized shopping experience
AI Body Scanning
Our patented AI captures 70+ precise body measurements from a single phone scan, creating your digital body profile in under 60 seconds.
Size Matching
Your measurements are matched against 5,000+ brand size guides to find your perfect size in every brand, eliminating the guesswork.
Virtual Visualization
See how clothing looks on your body with photorealistic 3D visualization. Mix and match from 2 million+ items across 600+ brands.
Confident Purchase
Shop knowing exactly how clothes will fit and look. Our technology reduces returns by 40% and increases satisfaction by 85%.
Benefits of Virtual Try-On Technology
For Shoppers
- See exactly how clothes will look on your body
- Find your perfect size in every brand instantly
- Reduce returns and save time
- Discover new styles that suit your body type
- Get personalized color recommendations
- Shop with complete confidence
For Retailers
- Reduce returns by 40% on average
- Increase conversion rates by 65%
- Boost customer engagement by 3x
- Decrease cart abandonment by 28%
- Improve customer satisfaction scores
- Average ROI of 8:1 in first year
Proven ROI for Fashion Retailers
Based on data from thousands of retailers using virtual try-on technology
Frequently Asked Questions About Virtual Try-On
What is virtual try-on technology?
Virtual try-on (VTO) is AI-powered technology that allows online shoppers to see how clothing and accessories will look on their body before making a purchase. Fytted's virtual try-on combines computer vision, machine learning, and 70+ body measurements to create the most accurate virtual fitting room experience available.
How accurate is virtual try-on?
Fytted's virtual try-on technology achieves 99% measurement accuracy - the highest in the industry. Our AI models are trained on millions of body scans and validated across diverse body types to ensure accurate fit predictions for all users.
Does virtual try-on actually reduce returns?
Yes. Data shows that virtual try-on technology reduces fashion returns by an average of 40%. By allowing customers to see exactly how clothes will fit before purchasing, retailers significantly decrease size-related returns and improve customer satisfaction.
What do I need to use virtual try-on?
All you need is a smartphone with a camera. Fytted's app works on both iOS and Android devices. For the best results, wear form-fitting clothing during your initial body scan and ensure good lighting conditions.
Is virtual try-on worth it for retailers?
Absolutely. Retailers implementing virtual try-on see an average 65% increase in conversion rates, 40% reduction in returns, and 8:1 ROI in the first year. The technology pays for itself quickly through reduced return processing costs and increased sales.
Experience the Future of Online Shopping
Join millions of shoppers using Fytted's virtual try-on technology
